UpNow Music
UpNow is a global music promotion service powered by Bar 25 Music and its sub-labels, Sounds of Sirin and TalkTalk Records. We specialize in promoting Melodic House, Organic House, Downtempo, Indie Dance, and Afro House, helping independent artists and labels reach wider audiences.
Our services include Spotify playlist placements with over 550,000 monthly real streams, DJ promo pool distribution to a network of 500+ DJs, opinion leaders, press, and radio professionals, and features in our monthly newsletter with over 4000 subscribers.
Submit your music and let us connect your sound with the world 👉 https://bit.ly/up_now
Our services include Spotify playlist placements with over 550,000 monthly real streams, DJ promo pool distribution to a network of 500+ DJs, opinion leaders, press, and radio professionals, and features in our monthly newsletter with over 4000 subscribers.
Submit your music and let us connect your sound with the world 👉 https://bit.ly/up_now
Recent Campaigns
TalkTalk Records
Release Date : November 12th, 2026
DIBIDABO returns to TalkTalk Records with "Hard Youth," following his "Luly Luly" collaboration with Cabassa on the label.
support from Fatoumata, Modelers, Aiwaska, Arbey Gonzalez, Berlin techno Narrative, Cosmosolar, Dario Klein, I See Music, Insomniac Radio, Jade BEIRUTBASEMENT Lebanon, JP Chronic, Kenny Brian, Just Her, Kris Von, Lorenzo al Dino, magit cacoon, Massio, Mike Kohl, MoM, Nhar, and 24 more
Sounds Of Sirin
Release Date : November 20th, 2026
Double Touch and mredrollo bring "Stomp" to Sounds Of Sirin, a single that grew out of long admiration.
support from Insomniac Radio, Veronika Fleyta, Egoton, Mervyn / Missfeat, Kon Faber, Lorenzo al Dino, Deer Jade, SHE KNOWS, Linos Via Pascal, Stefan Obermaier, Alberto Hernandez (MX), DJ Dan, G.PAL (Swift Records), Kenny Brian, Kris Von, Mike Kohl, Ruben Mandolini, Samantha Loveridge, scheibosan, Tamir Regev, and 18 more
Bar 25 Music
Release Date : November 13th, 2026
For two decades, Bar 25 Music has been shaped by the people who made music for it. This compilation marks twenty years of the label with fifteen tracks.
support from Gabriel Ananda, Tom Novy, Sasha Carassi, Steve Lawler, A:ether, AFFKT, Claptone, Pontias, benji de la house, Benjamin Laudien, Tamir Regev, Chris Braun | House United, Marat Mode, Arteforma, Daniel Mehlhart, Patrick Lindsey, Robbie Akbal, Kris Von, Hugo Samba, DJ Manchini, and 60 more
Sounds Of Sirin
Release Date : November 13th, 2026
Hugo Samba revisits 'Luz,' the song that opened thds' 'Ubuntu' EP on Sounds Of Sirin in 2020.
support from Kenny Brian, I See Music, Veronika Fleyta, Deer Jade, Jan Urban, Rio Dela Duna, Alex Union (Heinz Music), Berlin techno Narrative, Arbey Gonzalez, AtalaiA, DJ Manchini, Insomniac Radio, Kris Von, Luke, Mike Kohl, Patrick Kunkel, scheibosan, Somelee, Tom (Radio 1Live Germany), Tocadisco (Tocacabana / Toca45), and 6 more
Sounds Of Sirin
Release Date : November 6th, 2026
Ismaehl returns to Sounds Of Sirin with "Iyáari," following his "Balandra" release on the label. The single comes with a remix by Still-Life.
support from Ian Osborn, Francesco Mami, The Cube Cube, Insomniac Radio, Jan Urban, DJ Dan, SHE KNOWS, Berlin techno Narrative, Gill, Wiese, Tocadisco (Tocacabana / Toca45), Tom (Radio 1Live Germany), Mike Kohl, Kris Von, Ivan Sandhas, scheibosan, Ruben Mandolini, GEØVHÄN, Egoton, Fernando Olaya, and 20 more
Sounds Of Sirin
Release Date : October 30th, 2026
Erdi Irmak returns with "Expanse", a two track release that also features "Never Tell You".
support from Ivan Sandhas, D-Phrag, Jan Urban, Arteforma, SHE KNOWS, Wiese, Insomniac Radio, Tim Urbanya (Rush Hour / SI), DJ Manchini, David Moreno, Matur, Kris Von, Ruben Mandolini, Midnight Affair (Original Mix), Ismaehl, Ian Osborn, Kenny Brian, Alex Union (Heinz Music), Raw Main, G.PAL (Swift Records), and 28 more
Bar 25 Music
Release Date : October 30th, 2026
She Knows returns to Bar 25 Music with Standing Wave, the second EP shaped between Spain and Brazil in 2026, carrying the project's sound beyond its Berlin origins.
support from Pontias, Valer Den Bit, Marat Mode, The Cube Cube, PA NGU, Insomniac Radio, Pete Sabo, Modelers, Olendo, Erdi Irmak, David Moreno, Gill, DJ Jay Kay, Arbey Gonzalez, Daniel Mehlhart, DJ Dan, DUB IBIZA, elif, Elliot Moriarty, HOVR, and 36 more
Bar 25 Music
Release Date : October 16th, 2026
Bar 25 Music returns to "Who Loves The Sun" by Nu, Jo.Ke, our evergreen summer anthem and one of the most searched house tunes in the world.
support from Kollektiv Turmstrasse, Adriatique, Claptone, DJ Zombi, DJ Vertigo (Taipei), Ante Perry, I See Music, Monblaire, Dario Klein, Ivan Sandhas, Leonor, Modelers, Insomniac Radio, Jim Rider, Facundo Mohrr, Carina Lawrence, HOO, Jade BEIRUTBASEMENT Lebanon, Adriano Mirabile, Andrea Vittorelli, and 112 more
UpNow Music
Release Date : October 16th, 2026
Alberto Hernandez returns to Sounds Of Sirin with "Until The Moonlight," a two-track EP that continues one of the label's most consistent creative relationships.
support from Eduardo MacGregor, Tocadisco (Tocacabana / Toca45), Carl Bee, Insomniac Radio, DJ Manchini, Deer Jade, Luke, Arbey Gonzalez, Tom (Radio 1Live Germany), DJ Jay Kay, Daniel Mehlhart, DJ Vertigo (Taipei), Elliot Moriarty, G.PAL (Swift Records), GEØVHÄN, Ian Osborn, Ivan Sandhas, Kris Von, Lorenzo al Dino, Mervyn / Missfeat, and 27 more
Sounds Of Sirin
Release Date : October 9th, 2026
MAIl is a Danish producer marking his debut release with Sounds Of Sirin on "Reborn," a two-track EP.
support from Just Her, Insomniac Radio, Beatamines, Peter Makto, AtalaiA, Hugo Samba, DJ Vertigo (Taipei), Kris Von, Veronika Fleyta, Gorge, HOVR, Alex Union (Heinz Music), scheibosan, Berlin techno Narrative, Daniel Mehlhart, DJ Dan, Ivan Sandhas, Kenny Brian, ORF Austira, Tom (Radio 1Live Germany), and 28 more
Bar 25 Music
Release Date : October 2nd, 2026
Hot Oasis presents two melodic house cuts, "No13" and "Hola," carrying the nature inspired, psychedelic character that has defined his sound, shaped by the peaceful spirit of South Sinai
support from Just Her, saulopisa, Insomniac Radio, Hugo Samba, DJ Vertigo (Taipei), Carl Bee, DJ Dan, Dominik Mai, MiRET, Lorenzo al Dino, Giovanny Aparicio, Yves Eaux, SHE KNOWS, Tocadisco (Tocacabana / Toca45), Dole & Kom, Miss Nine (925 Music), G.PAL (Swift Records), Jochen Housesession, Daniel Mehlhart, DUB IBIZA, and 47 more
X-perience
Release Date : October 16th, 2026
Esto Es Música - bold and uncompromising. A powerful groove, tension and pure peak-time dancefloor energy. Music that doesn’t ask for attention — it takes it.
support from Insomniac Radio, Ian Osborn, Ary Sya, Berlin techno Narrative, Carl Bee, Dario Klein, DJ Jay Kay, Fake Mood / Prana Flow, Franz Matthews, Kenny Brian, Massio, Matur, Mutul, David Read, ORF Austira, Pete Sabo, Samantha Loveridge, Vazik, Vie Sauvage, Yves Eaux, Robert Owens, and 33 more
Sounds Of Sirin
Release Date : October 2nd, 2026
Paul Losev returns to Sounds Of Sirin with "Agony," a release steeped in warmth and restraint.
support from Insomniac Radio, Modernphase (Como las grecas Blog & Gameboyz), DJ Vertigo (Taipei), Alex Union (Heinz Music), SHE KNOWS, Kris Von, ORF Austira, Arteforma, PA NGU, scheibosan, Savvas, Stimmhalt, Wiese, Arbey Gonzalez, DJ Jay Kay, Elliot Moriarty, Gunnar Stiller, Israel Vich, Ivan Sandhas, Kenny Brian, and 32 more
Sounds Of Sirin
Release Date : September 25th, 2026
Sounds Of Sirin revisits GEØVHÄN's "YALITZA," a highlight from his debut EP on the label, with a new remix from Anton Ishutin.
support from sebo I bachstelzen, Jan Urban, Elliot Moriarty, Insomniac Radio, Ivan Sandhas, Lewis Delay, Wiese, Clint Lee, DJ Dan, Gunnar Stiller, D-Phrag, Kris Von, Alex Union (Heinz Music), Stefan Obermaier, David Penn, Tom (Radio 1Live Germany), Arbey Gonzalez, Berlin techno Narrative, Daniel Mehlhart, DJ Vertigo (Taipei), and 32 more
Sounds Of Sirin
Release Date : September 18th, 2026
Cornelius Mashilane, known as Cornelius SA, is a self-taught DJ and producer from Soshanguve, South Africa, known for blending deep house and techno grooves with central African vocal elements.
support from Jan Urban, Elliot Moriarty, Tocadisco (Tocacabana / Toca45), Insomniac Radio, Lewis Delay, DJ Vertigo (Taipei), Adriano Mirabile, DJ Manchini, DJ Dan, Ivan Sandhas, Kris Von, Mike Kohl, Naethan, Samaha, saulopisa, Savvas, Simone Vitullo, Valer Den Bit, Wiese, Yves Eaux, and 35 more
Bar 25 Music
Release Date : September 11th, 2026
Bar 25 Music revisits a catalog favorite: 'Extraordinary,' the title track from She Knows' beloved 2023 EP, gets a fresh rework from Berlin duo coss & Zettka.
support from Lewis Delay, Nhar, Insomniac Radio, Nick Muir, Ian Osborn, SHE KNOWS, MiRET, Marcel Dadalto, I See Music, Alex Union (Heinz Music), Liam, Samaha, Karlos Sense/Ibiza Sonica, Rods Novaes, Gustavo Lobo, Maxi Degrassi, Deer Jade, Alex Nemec, Tom (Radio 1Live Germany), Transformation, and 38 more
UpNow Music
Release Date : September 4th, 2026
"All Or Nothing" is his debut on Sounds Of Sirin, a three-track deep house EP shaped by the nostalgic feeling of the genre's earlier days.
support from Thomas - When We dip, Insomniac Radio, Nhii, Laurent N, Tocadisco (Tocacabana / Toca45), Liam, saulopisa, omer tel aviv aviv, G.PAL (Swift Records), Arbey Gonzalez, Berlin techno Narrative, Cesar Romero / Simply City, Ian Osborn, Israel Vich, Lorenzo al Dino, Lewis Delay, Ranj Kaler, scheibosan, Slobodan Popovic aka P.S., Upercent, and 41 more
Bar 25 Music
Release Date : August 28th, 2026
thds returns to Bar 25 Music with "Felix II," an EP that continues where "Felix" left off, the second chapter of a larger work born from one of the most profound and disorienting shifts in a child
support from Clint Lee, Tocadisco (Tocacabana / Toca45), scheibosan, Insomniac Radio, Shahin Shantiaei, Arbey Gonzalez, Riyaz Khan, Alex Union (Heinz Music), Nhar, Nhii, I See Music, DJ Jay Kay, Tofke, DJ Dan, Fatoumata, G.PAL (Swift Records), Gunnar Stiller, Ian Osborn, Israel Vich, Kris Von, and 25 more
Sounds Of Sirin
Release Date : July 30th, 2026
"Letting Me Go" was written during the week of DOT (BR)'s wedding, a moment that let him make music freely, without worrying about genre or style, just following his feelings.
support from Insomniac Radio, Robbie Akbal, Wiese, Newman (I Love), Deer Jade, AtalaiA, DJ Jay Kay, Egoton, Marco Pellegrini (differentgrooves.com), Mike Kohl, DJ Vertigo (Taipei), Alex Nemec, Alex Union (Heinz Music), Berlin techno Narrative, D-Phrag, Daniel Mehlhart, DUB IBIZA, I See Music, Ian Osborn, Jacob Groening, and 31 more
Bar 25 Music
Release Date : August 14th, 2026
Niconé and Erhan Kesen team up for "What We Havin'", out on Bar 25 Music.
support from DJ Vertigo (Taipei), Point Pedro, Ian Osborn, Marat Mode, Latteo, Aikon, Mike Kohl, Arbey Gonzalez, Mashrik, Yves Eaux, Chris Kionke, MiRET, Shahin Shantiaei, Egoton, Skala, Joyce Muniz, Phonique, Nicone, Adriano Mirabile, Alejandro Molinari, and 58 more