For The Record PR

Iz & Diz - Strong with INSTINCT remix (What Goes Around)

This May sees the launch of What Goes Around, a new London-based label which aims to synthesise a mixture of contemporary and classic house music. The feel of the label is perfectly encapsulated by the first output as they re-release the stunning single Strong, originally released on Seasons Recordings in 2003 by Chicago duo Iz & Diz, backed by a killer remix from man of the moment INSTINCT.

A bonafide dancefloor bomb, Strong gets to work with bouncing drum loops and classic sounding house vocals to produce an overall elevating cut. The original tech-house style percussion that was iconic in the early noughties feels just as fresh today as it did then. James Burnham aka INSTINCT adds his stamp as he revamps the old classic, while keeping true to the original.

Dwayne ‘Diz’ Washington and Joshua ‘Iz’ Michaels met at the now infamous Red Nail encampment in Chicago and became instant friends. The duo made their first musical steps together as Iz & Diz in 1993, with seminal releases on Classic, Silver Network, Seasons, Vizual Records, Tweekin’ and OM, delivering some of the most memorable musical moments of the past twenty-five years. The pair have also toured all over the world with residencies at Fabric in London, in Chicago and San Francisco, regular stints in Europe, Australia, Asia and America.

The INSTINCT project was started by the young veteran James Burnham who wanted to take himself in a different direction in the studio. Under the alias’ of Burnski and James Solace, his trademark house grooves have been found on his labels Instinct and Constant Sound amongst many others. His inspired take on garage has given rise to a new scene, with productions selling out instantly and DJ sets capturing the attention of audiences across Europe.

Release Date May 21st, 2021
Catalog No WGA001
Label What Goes Around
track artist
Strong Iz & Diz 9:14
Strong (Instinct Remix) Iz & Diz 6:08


Support from Russell Deeks - Editor, Hector Couto, Doogie, Brett Johnson, Dan, Kaio Batista - premieres, Marek Moskal, Sam Yu - Editorial Assistant, George Marshman, Jan, Claire, House Salad Music, Moe, Spencer White - writer, Simon Huxtable, Ágatha Prado - Writer, D. Strauss - Editor , Marcus Ross - Editor-In-Chief, Bill Brewster - Editor, Matteo Pitton, Tony Allen - Founder , Christian Zingales - Editor, Adelphi Music Factory, Bajau , Archie Hamilton, Behling and Simpson (Ed), Claude Von Stroke, Demuir, Don Rimini, Fernando Campo, Francesco Mami, Guy Gerber, James Dexter, Jansons, Joeski, Just Be / Bushwacka, Little Fritter, Mark Alow, Meat, Moodymanc, Mihai Popoviciu, Mirko Di Florio, Paco Wegmann, Piem, Ruben Mandolini, Soul Clap (Charlie), Stacey Pullen, Waze & Odyssey, YokoO, Nicolas Masseyeff, Simon, Sam Divine, Alex Fish - Director of Business Develop, Derek Henderson, Alexandra Murcia, Harri (Sub Club), Ben Lovett - Reviews, John Thorp - Writer, Nitin Kalyan, Catz 'n Dogz, Richie Hawtin, 909 Originals, Jamie Jones, Terry Farley, Guy J, FreedomB, and Riva Starr
Based in London - For The Record PR specialises in global print, online, radio and club promotions. Co-founded by Abigail White (Head of Press) and Jessica Lamb (Head of Specialist Radio and Club) they have a wealth of experience in the industry, having built solid relationships with their roster and media over a number of years.

Artists that we have recently worked with include; Shermanology, Seth Troxler, Shanti Celeste, Jamie Jones, Solardo, Subb-an, Four Tet, Francesca Lombardo, Nicole Moudaber, Butch, Rodriguez Jr., Infinity Ink, Marc Romboy, Skream, Alex Niggemann, Damian Lazarus, André Hommen, Hyenah, Lousiahhh, IMOGEN, Wax Wings and James Solace among others.

Labels we have recently worked with include Skint, Stress Records, Moteur Ville Musique, BMG, Watergate, HE.SHE.THEY., Future Disco, Hot Creations, Crosstown Rebels, AEON, Chapter 24 Records, Life and Death, Mobilee, International Feel, Needs-not-for-profit and more.

You can contact us at abi and jess with any questions.