WILL K - Lick It

** Radio Embargo Until September 19th / Club Play Only **

Picture this.

WILL K's sending you some options for the next single and you're feeling them but you're thinking - hmmm.... I'd love to hear him make something that blows the club up. All these radio leaning singles are cool and all but it's always been our thought that if you make the biggest song in your set, then it's probably also going to be the radio song - rather than trying to make the radio song and resultantly, it doesn't work in the club.

So..... It was about 10am on a Saturday morning when we had a chat along these lines....

And no word of a lie - about 2 hours later, our inbox got a ping and inside was LICK IT.

Pretty much as it sounds in your inbox right now.

I opened the email.

These were my thoughts.

Will K.
Holy fuck.
Understood the assignment.
Nailed the brief.
This is huge.

Not only did he make the biggest song in his sets but dare we say, based on Fisher smashing it all summer, one of the biggest in his too.

And we down wit dat.

Much love

Team Sweat