Travis Scott - ASTROWORLD

Travis Scott uncovers his third full-length and one of the year’s most-anticipated releases, ASTROWORLD, via Epic Records and Cactus Jack Records. Upon going live on Friday 3rd, it claimed the #1 spot on iTunes Overall Top Albums Chart and #1 on the Top Hip-Hop/Rap Albums Chart where it has remained since.

Its powerhouse tracklisting represents the artist at the very height of his powers, tapping into interplanetary infectiousness on each song.

The multiplatinum Missouri City, Texas-born and Los Angeles-based 21st century iconoclast and trendsetter preceded the release with a sensory onslaught of activations across the country and online. He made the decision to adorn iconic locales with a gold inflatable replica of his head—notably found on the cover artwork shot by renowned photographer David LaChapelle as the carnival-style entrance to ASTROWORLD. Travis “Heads” popped up at Screwed Up Records in his hometown of Houston, Minute Maid Park where The Astro’s play and just a stone’s throw from the site of the original Six Flags Astroworld park he frequented as a child, the BAPE Store in New York City, Times Square, Magic City in Atlanta, and Amoeba Records in Los Angeles.

It’s like the entire Earth shifted on its axis when Travis Scott first landed. Not only did the Missouri City, Texas-born and Los Angeles-based artist, producer, songwriter, designer, style icon, and Catcus Jack Records founder forever change hip-hop, but he indelibly and irrevocably impacted the culture. His second platinum opus Birds In The Trap Sing McKnight crashed the Billboard Top 200 and Top Hip-Hop/Rap Albums Chart at #1 in 2016. “Goosebumps” [feat. Kendrick Lamar] earned RIAA triple-platinum status, the Young Thug collaboration “Pick Up The Phone” [feat. Quavo] went double-platinum, “Beibs in the Trap” [feat. Nav] soared to platinum, and “Through the Late Night” [feat. Kid Cudi] became gold. Penning and featuring on various cuts for Kanye Yest’s Cruel Summer and Yeezus, Travis first left his mark with 2014’s seminal Owl Pharaoh and Days Before Rodeo mixtapes. He instigated a movement online—a precursor to the “Soundcloud Rap” phenomenon. Powered by the triple-platinum“Antidote” and gold “3500” [feat. Future & 2 Chainz], the 2015 Rodeo garnered a platinum plaque and stormed the Top 200 at #3, while notching his first #1 on the Top Hip-Hop/Rap Albums Chart. Everything set the stage for Astroworld. He preceded it with the platinum “Butterfly Effect” and promises of “the best music of my career.”